CLOTHES MAKE THE MAN

There’s a growing appetite for clothing that works harder — garments that move effortlessly between city streets and open landscapes, without sacrificing comfort, durability or style. WildBounds sits confidently in that space, curating kit for modern explorers who value performance as much as they value understatement.

This is not about chasing trends or dressing for the sake of it. It’s about clothing that earns its place in your wardrobe — practical, versatile and built to last.

WildBounds was founded by a group of friends united by a shared love of the outdoors and a frustration with how disconnected technical clothing had become from everyday life. Countless trips, wild camps and long days spent outdoors revealed a simple truth: great gear should enhance the experience, not dominate it.

The brand was born from that philosophy — sourcing and championing products that are functional, thoughtfully designed and genuinely useful. Every piece stocked reflects time spent outdoors, real-world testing and an appreciation for craftsmanship over hype. This grounding in lived experience is what gives WildBounds its authenticity.

Outdoor clothing has long suffered from an identity crisis — either overly technical or visually dated. WildBounds takes a different approach, favouring clean silhouettes, muted palettes and materials chosen for performance rather than novelty.

A well-cut waterproof jacket, for example, should protect against driving rain on a ridgeline yet still feel appropriate when worn into town. The same applies to trousers that stretch, breathe and dry quickly — capable enough for the trail, refined enough for daily wear. This balance is where good design lives.

The modern wardrobe mirrors the unpredictability of the outdoors. Layering isn’t just practical — it’s essential. Merino base layers regulate temperature, technical mid-layers provide warmth without bulk, and weather-ready shells keep the elements at bay.

WildBounds champions pieces that adapt to changing conditions, allowing the wearer to move seamlessly from morning chill to afternoon warmth. Each layer serves a purpose, and together they create a system that works wherever the day leads.

True luxury isn’t excess — it’s adaptability. Clothing that performs across environments reduces the need for constant replacement and encourages a more thoughtful approach to consumption.

WildBounds curates brands that prioritise longevity, repairability and sustainability. These are garments designed to age well, collecting stories along the way. Scuffs, fades and wear marks aren’t flaws — they’re evidence of a life well lived.

Every product stocked by WildBounds has a reason for being there. From responsibly sourced materials to brands rooted in ethical production, the focus remains firmly on purpose-driven design.

This is clothing for men who value experiences over possessions, but understand that the right kit can make all the difference. Because when you’re prepared — whether for a weekend escape or the daily commute — confidence follows naturally.

WildBounds proves that adventure and style aren’t opposing ideas. They’re simply different sides of the same well-worn coin.

There’s a particular challenge in dressing for the months that sit between seasons. Cold starts, mild finishes. A day that demands layers in the morning and restraint by the afternoon. MOSS understands this moment perfectly, and its Beyond Between Pre-Spring 2026 collection is built precisely for it.

This is menswear designed for real life — adaptable, refined and quietly confident. Think lightweight tailoring, breathable knits and versatile outerwear that works just as well on a city commute as it does on a weekend escape. It’s not about reinvention; it’s about evolution.

Fronting the campaign is curator, model and designer Robbie Jr. Kwapong, whose natural sense of style makes him an ideal fit for the brand’s modern direction. The way he wears the collection says everything: a knit casually draped over the shoulders, a handkerchief slipped into a chest pocket. Small gestures, big impact. As Robbi Hicks, Head of Creative at MOSS, puts it, these details allow the wearer to feel expressive without ever feeling overdone.

At the heart of the collection is versatility. A standout is the new 5-pocket trouser — a sharper, more considered alternative to denim that bridges smart and casual with ease. Lightweight jackets and overshirts provide layering options that don’t feel bulky, while merino-blend knitwear offers comfort and temperature control as the day unfolds.

One of the most notable additions this season is CITY — MOSS’ first-ever leather jacket. Cut from exceptionally soft nappa leather in jet black and espresso brown, it introduces a more directional edge to the collection. Subtle suede accents nod to Western-inspired influences, while linen suiting brings an easy, breathable elegance to warmer days ahead.

What MOSS does particularly well here is balance. Structured tailoring is softened for movement, relaxed silhouettes still feel purposeful, and modular pieces can be worn together or independently. It’s a wardrobe that transitions seamlessly between work and off-duty, city and country, everyday wear and the return of occasion dressing as the months grow lighter.

Fabric, as always with MOSS, plays a central role. Wool, linen, cotton, merino and silk are sourced from some of the world’s most respected Italian mills, including Vitale Barberis Canonico, Solbiati and E. Thomas. The result is clothing that doesn’t just look good, but performs — investment pieces designed to last beyond the season they’re bought for.

Supporting the launch are three short films — Explore, Move and Journey — which capture the spirit of transition that defines both Kwapong and the collection itself. They’re thoughtful, understated and quietly powerful, much like the clothes they showcase.

In a world where menswear often chases extremes, MOSS’ Pre-Spring 2026 offering sits confidently in the middle. Beyond trend. Beyond season. Beyond between.

By the end of January, the nation’s collective enthusiasm for burpees and 5am gym alarms usually starts to wobble. The trainers drift back under the bed, the fitness apps send passive-aggressive reminders, and many people quietly decide they’ve already “failed” their New Year’s resolution.

But here’s the good news: according to new UK data, you were probably doing better than you thought all along.

Analysis from Sekonda smartwatches — based on activity from nearly 250,000 users — reveals that Brits average around 6,000 steps a day, and that walking is now the UK’s most popular form of exercise, almost twice as common as running. No extremes. No viral workouts. Just movement that fits real life.

And perhaps that’s the point.

Consistency Over Intensity

For years, we’ve been sold the idea that fitness only counts if it’s intense, sweaty and Instagram-worthy. Yet the reality looks very different. Sekonda’s 2025 Smart Movement Report, which analysed over 240,000 daily activity entries across 10 months, shows that most people stay active by weaving movement into their everyday routines — commuting, dog walking, lunch-time strolls, weekend walks.

Between July and October 2025 alone, walking accounted for 42% of all tracked exercise sessions (23,944 walks versus 11,662 runs). Step counts peaked during the spring and early summer months, but activity remained steady throughout the year — proof that people aren’t “giving up”, they’re simply choosing sustainable habits.

You Don’t Need 10,000 Steps

Crucially, the science backs this up.

Dr Tom Maggs, Chief Medical Officer at Healthwords.ai, explains that the long-held 10,000-step target isn’t a magic number.

“Research shows that around 5,000 to 6,000 steps daily, especially at a brisk pace, can significantly reduce the risk of heart disease, type 2 diabetes and premature mortality. The most important thing is consistency, not intensity.”

In other words, that 20-minute walk you squeeze in at lunch absolutely counts. So does the school run. So does choosing to walk rather than scroll.

The Rise of Realistic Fitness

While walking dominates, it’s not the only story. Indoor running saw a 184% year-on-year increase, likely fuelled by community-led programmes like Parkrun and Couch to 5K. Beyond that, the most popular activities included tennis, football, dance, yoga, cycling and pilates — a refreshingly varied mix.

The takeaway? People aren’t chasing rigid fitness trends anymore. They’re choosing activities that suit their lifestyle, budget and enjoyment levels — which is exactly why they’re more likely to stick.

As Pete Ogley, CEO of Time Products, puts it:

“Real fitness doesn’t look like social media. Our customers are everyday people fitting movement into real lives, and walking is what works.”

A Smarter Kind of Motivation

This shift towards realism also explains the growing appeal of affordable, design-led smartwatches — tools that encourage awareness rather than pressure. Sekonda’s smart range focuses on gentle accountability: step tracking, sleep insights, hydration reminders and movement prompts, without demanding you reinvent your life.

From the Track Smartwatch (£39.99) for habit-builders, to the stainless-steel Flex Plus (£74.99) that wouldn’t look out of place with a roll-neck and overcoat, through to the GPS-enabled Active Pro (£119.99) for those driven by data — the message is the same. Progress, not punishment.

The January Reset We Actually Need

So if January has left you feeling behind, consider this permission to reset the narrative. Fitness doesn’t have to mean joining a gym, chasing extremes or keeping up with strangers online.

Sometimes, it just means putting one foot in front of the other — and doing it again tomorrow.

And that, quietly, might be the most stylish approach of all.