CLOTHES MAKE THE MAN

There are few things quite as appealing as escaping to the countryside when autumn gives way to winter. The mornings are crisp, the evenings draw in, the fires are lit and suddenly the idea of a long country walk followed by a decent pub lunch feels considerably more attractive than another weekend in the city.

Of course, looking the part is one thing. Staying warm, dry and comfortable when the British weather inevitably does its worst is quite another.

Enter Musto, a brand that knows a thing or two about the great outdoors. With 50 years of technical expertise behind it, Musto has established itself as the world’s leading sailing clothing brand and Britain’s leader in land and country sportswear. Its reputation has been built on engineering technical performance apparel capable of withstanding some of the most demanding conditions on the planet, from protecting ocean racers in the unforgiving Southern Ocean to keeping the rest of us comfortable on a rather less adventurous Sunday stroll.

British in its heritage but international in its outlook, Musto has spent five decades refining fabric technology and technical craftsmanship, creating clothing designed to perform in all climates and tested in extreme conditions. Durability is very much part of the brand’s DNA, with garments built to deliver years, rather than merely seasons, of dependable performance.

And as we move into the colder months, that expertise translates rather nicely into a countryside wardrobe.

The Art of the Country Layer

Winter dressing is all about layering intelligently. Too much bulk and you’re sweating halfway up the first hill; too little and you’re questioning your life choices before you’ve even reached the nearest country pub.

Musto’s latest collection offers a rather considered solution, combining practical outdoor performance with the sort of understated styling that works just as well away from the walking trail.

The new Fenland fleeces are a case in point. Blending outdoor-inspired styling with lightweight technical warmth, they provide an easy layering option for everything from a brisk morning walk to a relaxed weekend away. They’re the sort of dependable wardrobe staples that make getting dressed for unpredictable weather considerably less complicated.

Add a winter-ready beanie and a few well-chosen accessories, and you’ve got the foundations of a countryside wardrobe that puts comfort and functionality firmly on the agenda without sacrificing style.

Because while the countryside might be a welcome escape from the city, there’s no reason your wardrobe should have to follow suit in the style stakes.

Built for the British Outdoors

For those who take their time outdoors a little more seriously, Musto’s Westmoor and Burnham jackets bring the brand’s technical expertise into their own.

Designed for demanding days in the countryside, both jackets offer reliable protection in changeable weather, with durable, quiet fabrics and functional detailing that make them particularly suited to long hours spent walking, working or simply enjoying the great outdoors.

That quiet fabric is an especially thoughtful touch. Whether you’re navigating woodland trails, exploring open countryside or spending time in the field, clothing that moves comfortably without unnecessary noise is a practical advantage.

These are jackets designed to work hard rather than shout about it. Their appeal lies in the combination of dependable weather protection, considered functionality and the sort of robust construction that has become synonymous with the Musto name.

And that is precisely what makes them relevant beyond the traditional outdoor enthusiast. For anyone who enjoys a country escape, a winter walk or simply spending more time outside when the temperature drops, having reliable outerwear that can handle the elements is an investment worth making.

A Winter Wardrobe with Staying Power

In an era when fashion can sometimes feel relentlessly focused on the next big thing, there is something reassuring about a brand that puts longevity at the heart of its philosophy.

Musto’s appeal has always been rooted in performance, but its technical credentials also make a compelling case for a more considered approach to dressing. Clothing that can withstand the elements, adapt to different environments and remain useful season after season is arguably a far more satisfying purchase than something destined to spend most of its life hanging in the wardrobe.

So, whether you’re escaping to a cosy country retreat, heading out for a festive walk or simply embracing the pleasures of a crisp winter morning, Musto has the layers, outerwear and accessories to make the experience a little more comfortable.

After all, the British countryside is at its best when the weather is doing its worst. Provided, of course, that you’re dressed for it.

Autumn is when menswear gets interesting. The temperature drops, the rain arrives and getting dressed becomes less about throwing on a shirt and trousers than mastering the art of layering.

Enter MOSS, celebrating its 175th anniversary this year, with a jacket that could make the rest of your outerwear redundant.

The HYBRID 3 in 1 Jacket is the sort of clever piece that earns its place in the wardrobe. Available in stone or navy, it combines a water-resistant raincoat with a reversible inner gilet, offering three ways to wear it and more versatility than its straightforward silhouette suggests.

Wear the raincoat alone on typically British days of drizzle and indecision. Add the gilet when the temperature drops, or wear the reversible layer independently when you need something lighter. Both pieces feature pockets, with ample room for your phone, wallet and keys.

That is the point. The HYBRID isn’t trying to be a statement piece; it’s well-considered menswear designed to work hard.

Autumn dressing is about finding the balance between looking pulled together and being prepared for whatever the weather brings. The HYBRID manages both: smart enough to wear over tailoring on the commute, practical enough for the school run and relaxed enough to take you from the office to an impromptu rainy evening drink without a complete outfit change.

As winter approaches, that adaptability becomes even more valuable. Layer it over knitwear, under a heavier coat or wear the components separately, depending on the forecast.

In a season when clever dressing is less about owning more and more about owning better, the MOSS HYBRID 3 in 1 Jacket makes a compelling case for being the only jacket you need this autumn and winter.

Three ways to wear it. One very good reason to get dressed for whatever comes next.

Summer might be over, but that doesn’t mean we can’t travel anymore. Quite the opposite. Autumn brings city breaks, business trips, long weekends and those last-minute escapes that suddenly seem considerably more appealing once the summer crowds have disappeared.

There is, however, one small problem: luggage.

In this age of increasingly strict and stress-inducing baggage allowances, packing has become something of a tactical exercise. How much can you squeeze in? Will the case actually close? And why, despite your best efforts, does everything somehow emerge looking as though it has spent the journey being sat on?

Émigré may have found a rather more considered solution.

The brand’s new Garment Organiser takes the familiar packing cube and gives it a serious upgrade. Rather than filling your suitcase with a collection of separate cubes for different items, the concept is refreshingly simple: one streamlined organiser designed to compress, organise and protect your clothes throughout the journey.

The clever bit is the removable compression plate, which doubles as a folding board to help keep shirts flat and structured. There are also separate compartments for clean and worn clothing, meaning that even after several days on the road, your suitcase doesn’t have to descend into the usual holiday laundry chaos.

Available in Black and Olive, the Garment Organiser comes in two sizes. The S is designed for trips of up to four days, while the L provides more room for journeys of up to seven. So whether you’re heading off for a quick European city break or packing for a week of business travel, there’s an option designed around the length of the trip.

And this is where Émigré’s approach makes particular sense. This isn’t simply about squeezing more into your luggage. It’s about making the whole process more straightforward. Your clothes stay organised, your shirts have a fighting chance of arriving crease-free and the contents of your case remain considerably easier to navigate.

For the carry-on traveller, that could be particularly useful. One considered garment organiser replacing the usual stack of individual packing cubes means less faffing, less wasted space and one less thing to worry about when you’re standing at the airport wondering whether your carefully packed cabin bag is about to become an expensive checked suitcase.

It’s a small piece of travel kit, but one that understands something important about modern travel: good design isn’t necessarily about adding more. Sometimes it’s about taking away the unnecessary.

The Émigré Garment Organiser does precisely that. Compression, organisation and considered design in one rather smart piece of kit.

Because summer may be packing its bags, but thankfully, we’re not quite finished with ours.

Forget fixing everything. The Cornish Seaweed Bath Co. is taking a more resilient approach to skincare, inspired by one of the toughest plants on the British coast.

The beauty industry has become remarkably good at fixing things.

We exfoliate, resurface, correct, treat and layer on products designed to tackle almost every perceived imperfection. But perhaps the next step isn’t doing more to our skin. Perhaps it’s helping it cope better in the first place.

Enter Resilient Beauty.

The idea is relatively simple: support the skin barrier, maintain moisture and help skin deal with the everyday stresses it encounters. Less aggressive intervention, more considered maintenance.

And nature has already been doing it rather well.

Meet the seaweed

Growing on Cornwall’s rugged Atlantic coastline is Fucus Serratus, a brown seaweed that spends part of every day exposed to conditions that would leave most of us reaching for a moisturiser.

As the tide retreats, the seaweed is exposed to sunlight, salt, wind, temperature fluctuations and dehydration. Rather than simply enduring these conditions, it has evolved to adapt to them, developing naturally occurring compounds that help it retain water and maintain its cellular structure.

It’s this resilience that caught the attention of The Cornish Seaweed Bath Co.

The brand uses hand-harvested Cornish seaweed across its skincare and haircare range, focusing not simply on the fact that it is a natural ingredient, but on the properties that allow it to thrive in a particularly unforgiving environment.

Even harvesting follows the same philosophy. Seaweed is hand-cut above the holdfast, allowing the plant to regenerate rather than being ripped from the rock.

It’s a small detail, but one that neatly reflects the broader thinking behind the brand.

Skin that can look after itself

The idea behind Resilient Beauty is particularly appealing in an age of increasingly complicated skincare routines.

Rather than constantly trying to correct what is supposedly wrong with our skin, the focus is on creating the conditions for it to remain healthy, hydrated and balanced.

That doesn’t mean abandoning the bathroom cabinet altogether. It means choosing products that support rather than overwhelm.

The Cornish Seaweed Bath Co.’s range is built around that philosophy, combining seaweed with botanical ingredients in formulas designed for everyday use.

Renewal Facial Cleanser

A good skincare routine starts with getting the basics right.

The Renewal Facial Cleanser is a gentle, non-drying wash inspired by the brand’s original Seaweed Soap. It combines hand-harvested organic seaweed with frankincense and rose, providing a straightforward first step without the stripped-back feeling that can follow an overly aggressive cleanser.

It is sulphate-, paraben- and mineral-oil-free, making it an easy addition to a daily routine.

Renewal Bio-Active Moisturiser

The Renewal Bio-Active Moisturiser puts organic Fucus Serratus at the centre of the formula, combined with pomegranate, jojoba, sea buckthorn and sunflower oils.

The intention is to hydrate while supporting the skin barrier, with the formula developed over two years and produced in small batches.

Used morning or night, it is the sort of dependable moisturiser that fits neatly into a routine without demanding another twelve steps around it.

And sometimes that is precisely the point.

Revitalise Eye Gel

The eyes tend to give the game away first.

Late nights, long days and too much time staring at a screen can all make the area particularly prone to looking tired, which is where the Revitalise Eye Gel comes in.

The lightweight formula combines Fucus Serratus with botanical ingredients including Buddleia, Skullcap, Chrysanthemum, Aloe Vera and Cypress, with the emphasis on hydration and a cooling, soothing application.

The gel texture is deliberately light, making it easy to use around the delicate eye area without leaving a heavy residue.

Resilience over repair

The most interesting thing about The Cornish Seaweed Bath Co. isn’t necessarily any individual ingredient.

It’s the philosophy.

At a time when skincare can sometimes feel like an arms race of acids, actives and increasingly complicated routines, the idea of building resilience feels refreshingly straightforward.

Look after the barrier. Keep skin hydrated. Don’t overcomplicate things.

And perhaps take a little inspiration from the humble seaweed clinging to the Cornish coastline — repeatedly exposed to the elements, repeatedly submerged by the tide, and still managing to come back stronger.

Now that’s what you call a skincare routine.

There was a time when the commute was simple. Home to office. Office to home. Same train, same traffic, same coffee, five days a week.

Those days, rather thankfully, are largely behind us.

As we head into autumn and return to work, school and new routines, the daily commute has become something altogether more fluid. Hybrid working is now firmly established across the UK, with 28% of working adults in Great Britain working in a hybrid model, according to the Office for National Statistics. The result is a working day that no longer necessarily has a beginning and an end defined by the office door.

Instead, the modern commute is a series of interconnected moments.

It might start with the school run before heading into the office, followed by a coffee meeting between appointments. Perhaps there’s a lunchtime gym session, an afternoon working from a café and, come 6pm, a game of padel with friends. The boundaries between work, wellbeing, socialising and everyday life have become considerably more blurred.

And we’re dressing accordingly.

The modern man needs his wardrobe — and increasingly his footwear — to keep up with a day that refuses to stay in one place. A pair of shoes that works for the train but looks equally at home in the office. Comfortable enough for a lunchtime workout, smart enough for a coffee meeting and sufficiently versatile to make the transition from desk to dinner without requiring a change of footwear.

It’s a very different proposition from the traditional nine-to-five uniform.

Among younger generations in particular, daily routines are becoming increasingly intentional, with flexibility, wellbeing and productivity all playing a greater role in how we structure our time. The question is no longer simply, “What am I doing at work?” but “What does the rest of my day look like?”

This is where HEYDUDE’s approach to footwear fits neatly into The New Commute.

Designed for people who are constantly on the move, HEYDUDE creates lightweight, versatile footwear intended to work across the different chapters of the day. From the journey into the office to working remotely from a café, and from an afternoon appointment to meeting friends after work, the emphasis is on keeping pace with modern routines rather than being designed around a single destination.

Because perhaps the biggest change to the commute isn’t how we get to work. It’s what happens once we’re there — and everywhere we go afterwards.

The office is now just one stop among many.

The coffee shop is a meeting room. The gym is a lunchtime appointment. The park can be an office. The padel court is the after-work social. And the journey between them all has become part of the day rather than simply the bit we endure to get from A to B.

The new commute isn’t really a commute at all.

It’s everything in between.